Through advertising, product: inesem business school master in integrated advertising management more information it is not financed with public funds. It can be purchased without a prescription . Does not constitute psychotropic or narcotic substances. If the drug meets these three requirements, it can be advertised, albeit with restrictions. Some examples of well-known brands that advertise in media such as television are such as strepsils or frenadol. These have achieved high notoriety and brand recall among consumers thanks to the communication they carry out.
Restrictions on the advertising message the framework of the medicine, due to its specialty, is subject to legal restrictions due to its condition. But in addition, it must be subject to the general advertising regime where the advertising message used must: be transmitted in such a way that the advertising nature of the product is evident. Include the denomination of e commerce photo editing service origin, in this case the drug. The instructions for use will appear. Omit any type of argument where it is stated that the drug has obtained health authorization. What about the rest of the medicines? As we have anticipated previously, the rest of the medicines that do not meet the conditions to use direct advertising in the final consumer, can also use other forms of communication.
In this case, the target audience of the advertising would be pharmaceutical companies, private health companies or public bodies. Historically, the doctor was one of the most relevant targets in marketing and advertising interventions in this sector since they could make prescriptions with certain brands . However, prescriptions are currently more conditioned and function differently. Today, when a patient makes a medical consultation, the professional prescribes the molecule, that is, the generic of the drug . To purchase the product, you go to a pharmacist, with the staff